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商务英语考试(BEC)阅读真题解析 |
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作者：昂立教育学院 发布时间：2008-05-08 15:51:53 来源：中国教育在线 |
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（12）评析：前句提到可口可乐，后面一定在举可口可乐的例子。正确答案选
B Through the brand name, the company has established a relationship with customers' feelings that has made the product highly successful. Companies can explore how to win by building on their commitment and working around this approach to identify which one or more of these four sources of advantage will lead to success | A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage. B Through the brand name, the company has established a relationship with customers' feelings that has made the product highly successful. C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions. D Lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise. E If this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another. F In the past, it was generally believed that the scale of the company was the most significant factor. G They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors.
PART FOUR Questions 19-33Read the advice below on writing a CV. Choose the best word to fill each gap, from A, B, C or D on the opposite page. For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning (0). Guidelines for Writing Your CV
A well-produced CV can make all the difference when applying for a job.
It can take a reader just 30 seconds to (0) __B__ a decision about a CV. So when writing a CV, you should remember you have just half a minute to (19)_____ the reader's interest, leave a clear (20) _____ of professionalism and indicate the likely (21) _____ to an employer of hiring you. To prepare a CV which is (22) _____ will take time and possibly several drafts. Layout, presentation and a choice of words which demonstrate both responsibility and achievement are vital (23) _____ of any CV.
No matter how well your career background and skills (24) _____ the needs of an employer, your efforts could (25) _____ if you make it difficult for the reader to take in the relevant information. As your message must register quickly, make the reader's task an easy one. (26) _____ that the print is well spaced and that the key information is displayed clearly. 商务英语
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